When anyone says 'Corporate video', everyone expects a boring video that just talks about numbers and achievements. However, in reality, a corporate video can be much more than what viewers presume. With a good script and ideation in place, corporate videos can be adapted into different styles and formats to woo different types of audience. In this article, we'll tell you 3 amazing ways to that can be used to turn you regular corporate video presentation into an amazing piece of video that grabs attention from the get go.
Focus on theme of the video
One of the most important things that every corporate video production house misses out while creating a corporate video is they don't think a lot on the overall theme of the video. Theme can be anything from a simple message to a statement, but it something which you want to take away from the video. A lot of attention has to be paid to come up with a theme so that the entire video has a positive flow of information. For Example: A Health, Safety and Environment video for an Oil and Gas company had a central theme called 'How we create the perfect HSE day?' This led them to show the different aspects that go into creating a perfect HSE day at the company.
Don't give too much information
A message given out in a corporate video should be precise and concise. Filling the video with too much information leads to the viewer abandoning the video completely. The script of the corporate video should be structured in such a way that there is a steady flow of important information and steady breaks in the VO so that the viewer can easily grasp what is being explained in the video. The best way to ensure you're not going overboard is to make a list of the possible advantages and benefits of your business. Then you can share the same with the video production company or write the script yourself to layout the important points so that the final video comes out clean and looks attractive.
Understand you audience and make an emotional connect
Understanding who the audience is and whom the message is intended for is one of the most important aspects of creating a good video. Researching about the type of audience and their behavior helps in getting to know the problem areas. Using this information the script can be written in such a way that it follows a story format. Using a story or a certain problem area to relate with your potential audience helps in connecting with them emotionally. If this I achieved, the overall outcome of the video results in appreciation and easy acceptance of the message by the intended audience.
Cinimage Studios has rich experience in creating corporate videos from the past 8 years. We have created corporate videos for companies in Pune, Bangalore, Mangalore, Hyderabad, Mumbai and many other places in India. We're based out of Bangalore, but have served clients all around the world. So if you want a corporate video for your business in Pune or Delhi, we can provide you with a variety of different video services at affordable prices. Contact us, today!