Branding and Advertising
- Advertising must catch the attention of your target audience.Ablestock.com/AbleStock.com/Getty Images
Branding and Advertising, or some derivative of this course, is offered at almost every learning institute. This is an important course to invest in because these two concepts are used in any type of business. In order to be successful and profitable, someone must know about your company. Branding and advertising bring the company to the public eye and associate it with some familiar concept in order to convert them first to customers and then to loyal customers. This practice is generally done through advertising in various media, including digital formats, newspaper, magazine, radio, and television.
Communicating for Social Change
- Courses on social change teach ways to bring more money to organizations.Thinkstock Images/Comstock/Getty Images
Coursework involving social change are often valuable for those involved in a nonprofit organization. The main advertising goal of nonprofits tends to include free placement of advertisements or public service announcements (PSAs), as well as various forms of publicity. Courses involving communications for social issues can teach valuable skills in working with these organizations to get the most "bang for their buck." These courses also teach ways to engage the community, social marketing, and developing effective communications strategies.
- Integration is an important part of communications.Thomas Northcut/Photodisc/Getty Images
Integration courses discuss how to bring together different sectors, such as advertising, marketing and public relations, to achieve communications goals. Courses that bring together many different types of branding instill a broad knowledge base for a communications practitioner to implement in different fields. They discuss how to select the most effective form of communication for specific target audiences.
- Political advertising draws on behavioral communications.Jupiterimages/Goodshoot/Getty Images
Any form of a behavioral communications class is important for aspiring communications practitioners. The goal of any advertising, marketing, or public relations expert is to change the behavior of one or people in order to have the most positive outcome for their company. Behavioral communications teaches ways to influence a person's behavior through specific words, images, and other forms of messaging. This technique can be especially effective when used in political campaigning or advertising.