Every business is different and that means that every business needs its own special group of promotional products. When you are looking around there are some general things that need to be addressed with regards to the product that you will want to use. You need to get products that meet certain standards to have them work well for you.
You want to give away useful items to people, because the more they use it they more they will see the logo and other business info that you have had imprinted on the product. You want people to use the item and think fondly of the logo and your business when they do use it. That is the main reason that you have to give away things that are decently crafted nbecause other wise something that falls apart will make your business look bad.
People like color and they like items that are fresh looking and eye catching. Think about this when you are designing your product. Don't be shy about making a great design. Look online and check out some trends that you like and adapt them to your product. Flowers of all colors can be stylized and made to fit with your logo and whatever other info that you think would work on there.
How the printed words and pictures look on your product is a really big deal because you want that to be seen and read. That's why a bad print job will ruin the whole ad plan that you have with these items. Make sure that it looks like you want before you commit to a big order from the promotional product company.
Remember that promotional product advertising is increasing in popularity, so if you want to have the biggest impact from this form of advertising then you need to think of ways to make your next promotional products attract the eye and draw attention to your business.