The benefit that comes with having your local law firm or practice at the top of the major search engines such as Google and Yahoo are going to be worth it many times over for your business.
The reason is due to the fact that this is the most cost effective and best way to advertise your law firm for two main reasons.
The first reason is due to the fact that search engines give you the advantage of finding prospects that are already looking for your legal services and what you have to offer.
They are either using a top engine such as Google or Yahoo to research information about their legal trouble, they also want to talk to a legal professional in their local area that can answer their question and assist them with their problem.
Your job is to get in front of this group of people while they are "in search" of answers.
The best way to do that is to create local content about their problem and have it syndicated on the web.
Let me give an example, Let's assume that you are a Bankruptcy attorney and you want to get to the top of Google to attract customers in your local area.
At this very moment there are hundreds of people in your local area that are having problems with wage garnishments, Repossessions and creditors coming after them because they are in financial hardship.
At this point these people turn to major search engines such as Google to find answers to their questions.
They might type in a search such as; "Can bankruptcy stop a wage garnishment in Baltimore, Maryland?" This is where as a local attorney you can answer such a question in the form of an audio, an article or even a video presentation on your website.
You would then syndicate this content around the internet so that people looking for the information can find it, read it, then begin to gain trust in YOU because you were the attorney that helped answer their question.
The next step would be for you to ask them to pick up the phone and call you, this is exactly how to get clients from the major search engines online.
You want to also have the website that you own full of information like this that brands you as the local expert attorney.
This is a very effective way to get new clients for your legal practice.