Anyone with a website to promote has surely wished for instant exposure to an audience of prospective customers who have an interest in their product or service.
Short of getting your website featured by a major website in your niche that receives millions of visitors a day, very few marketing strategies rival the power of pay per click (PPC) advertising.
Google's PPC program, known as AdWords, enables advertisers to have their websites featured on the front page of search-engine results for the keywords their prospective customers are already searching for.
If you have a doggie daycare business, you can have your website displayed when a search-engine user enters "pet daycare," "dog sitting," or "dog daycare.
" You can even have your ad display only for search engine users in a particular geographic region.
The pay per click model of advertising is fairly straightforward.
Advertisers pay to have short, text-based ads appear when search-engine users enter a target keyword or key phrase.
The advertiser then pays a minimum Cost per Click (CPC) for each search engine user that clicks on the ad to visit the target webpage.
If a search engine user does not click on the ad, the advertiser is charged nothing for the ad to be displayed.
This means that the PPC model actually results in free brand exposure for the advertiser.
When you engage in a pay per click advertising campaign, you leverage the power of Google, the Internet's largest search-engine.
Considering that Google receives more than 75% of all searches conducted on the Web, starting a PPC campaign is one of the easiest ways to reach your target audience and deliver targeted traffic to your webpage.