Although videos seem to be an ever increasing method of attracting attention online and are popular for their ease and convenience, that doesn't mean that you can ramble incessantly and expect your viewers to continue watching.
When it comes to video marketing, the acronym, KISS is a great rule of thumb.
Keep it short & sweet so your fans do not start hitting unsubscribe.
I am ramble with the best of them (and women tend to do that more than men), but there is something to be said for brevity when it comes to shooting video.
One way to keep it brief is to carry your video camera around with you and shoot short snippets as you do life with small teachable moments that you can share throughout the day.
There are many moments in the course of the day that have a correlation to something we do in business.
Find them and use them.
Five 1½-minute videos will go farther than one 5-minute video.
If you cannot or don't want to carry your video camera with you throughout the day, make sure to write a note to yourself or record into a voice recorder what your idea was so that when you get back to the camera, your idea is ready to go.
If you have a big idea, break it down into a series of videos.
These make great giveaways or freebies as well to new list subscribers or new customers.
Don't forget the video camera the next time you go on vacation either because that is a very quick and easy way to share your vacation with your fan base, while also proving to your tax accountant that you were actually doing business while you were traveling with the family or visiting world landmarks.
So, KISS your videos by keeping them short & sweet and make the most of your time while also providing yourself more linkable videos to get more traffic to your web pages.